A CHARITY shop is inviting residents to help support elderly people this Christmas by popping in for a festive bargain.

Age UK provides advice and support to the elderly, including tackling loneliness, which can become more common as people get older due to bereavement, health issues or financial challenges.

And, after the charity found almost 1.4 million over 65s said they were more isolated over the festive period, it has launched a new Christmas campaign raise awareness of loneliness and isolation: Together, We're Not Alone.

To help support the campaign, Age UK Winsford is urging shoppers to consider picking something from its range of items, from presents to party outfits and accessories. 

Craig Finlayson, the manager at the Dingle Walk shop, said: “We’re excited for Christmas and have a wide range of clothes, toys, books and other items that could make individual gifts for family and friends.

"Not only will you be picking up a bargain, you’ll also be helping Age UK raise funds to continue supporting lonely older people.

"Please pop in and support the charity this Christmas so that we can help change the lives of older people and show them that together, we’re not alone."

The campaign aims to raise awareness of loneliness among older people as well as much-needed funds for Age UK's support services, such as its Telephone Friendship Service, The Silver Line Helpline and Advice Line.

As well as shopping at the Age UK Winsford shop, people can also purchase one of the charity’s Mystery Boxes, available from its eBay page.

With prices starting at just £14.99, the Mystery Boxes contain a mix of new products donated by corporate supporters including branded clothing, fitness products, tech items, high value toys and beauty products.

Boxes will be themed by the items inside including beauty, kids, homeware, tech and fitness and money raised will go towards the charity’s work supporting older people.

To purchase a Mystery Box visit www.ebay.co.uk/ageuk.

The Age UK Winsford shop is also asking the public to donate any unwanted, quality items that they no longer need.

When donating people can make their donations worth an extra 25 per cent for the charity by signing up to Gift Aid. By filling out a basic form when dropping off donations means Age UK will receive an extra 25p from the government for every £1 raised from donated goods.