SUPERMARKET giant Tesco has received a mixed reaction from shoppers after urging its customers to “support their local pub” in a new social media post.

The message followed the easing of outdoor hospitality restrictions across England.

Tesco shared its support for pubs having remained open as an essential retailer throughout the pandemic. 

On Monday 12 April, patrons in England braved the chilly temperatures to enjoy an outdoor drink at their local pubs.

As well as restrictions being lifted in regards to beer gardens and pavement cafes, hairdressers and non-essential retail were also able to open their doors once again.

‘Support your local pub’

The official Tesco Twitter account published the Tweet on Monday 12 April, the day that restrictions regarding outdoor hospitality was lifted across England.

The Tweet read: “Pubs have had it tough this year. So, as good as our deals are, this week we’d rather you support your local pub (as long as you feel safe to do so). Because right now, #EveryLittleHelps.”

Replies to the message were mixed online, with some applauding the supermarket chain for its support.

One person wrote: “This is absolutely class @Tesco.”

Another Tweeted: “This is a nice touch from big business. Well done @Tesco.”

“This is an inspired community spirited approach. Bravo @Tesco,” wrote another user.

Mixed responses

However, others pointed out the hypocrisy of Tesco’s messaging due to the fact that the supermarket has previously bought local pubs and converted them into stores.

“Good idea! I’m off to my local. Oh, it seems I can’t,” one person wrote with a picture of a pub that was turned into a Tesco Express.

Another Tweeted: “Pubs have had it tough for much longer than the past year. Maybe should consider this when buying up much loved locals to turn into a Tesco Express selling cheap booze.”

Another added: "Obviously Tesco’s have to do what makes good business sense to them but I feel this post is poor, hypocritical, and a bit little too late."

“I tried to go to my local, only to find it’s now a Tesco Express,” wrote another.