AS part of its aim to become more inclusive, a hair salon in Northwich has scrapped gender-specific pricing - instead charging people based on the length of their hair.
When Nigel Bailey Hair is able to reopen after lockdown, it will be offering a 'more fair and transparent pricing structure' for all clients.
Explaining the idea, Nigel Bailey, salon owner, said: "Generally, unisex salons traditionally charge their gents less than their females - where is the gender equality with that?
"We want to take away the gender stereotypes when people are booking appointments because, at the end of the day, it's all hair and we feel that hair has no gender.
"What we've decided to do is break our price list down into three different categories - short, medium and long."
The move means men and woman with the same length hair will be charged the same price.
"Taking away these gender stereotypes has allowed us to promote equality," Nigel added.
"Throughout lockdown I've really been able to sit down and think about ways to make the salon more inclusive.
"As a salon and feel this is a big step.
"For example, a person who identifies as non-binary will be able to book for a haircut without assigning a gender to themselves."
Nigel has owned the Market Street business for four-and-a-half years, and will be launching the new price list once the salon can reopen as lockdown restrictions ease.
But this is not the first time it has made strides to adapt.
Nigel Bailey Hair become Northwich's first 'eco salon' in 2018 by offering residents the chance to top up their shampoo at his salon rather than buy a new bottle.
The refill station helps clamp down on the consumption of single-use plastic and is just one of the ways the salon considers its environmental impact.
It also has biodegradable towels, so no excessive electricity, water or chemicals are being used to repeatedly clean them, as well as having a focus on recycling.
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